Flyer is late. Access still pending. Ads half-approved. You shouldn’t have to chase people, but they don’t lose sleep over a half-empty room like you do.

Timelines shift. Announcements overlap. You know you’re meant to predict sales with data, but you’re often reacting to the past instead of planning the future.

If a show struggles, it’s your ideas, relationships and reputation on the line. So you work later, push harder and carry the risk yourself.

Every new idea feels riskier than it should. You want to grow, but not if it means wasting budget, missing a payday window or botching the launch.